29 January 2026 13:45 - 14:15
AI-accelerated GTM: The revenue warrior loadout
AI is reshaping how revenue teams win, but most go-to-market (GTM) orgs are still playing with last seasonâs gear. This presentation reframes modern selling as a game world - complete with boss battles, real-time defenses, and powerful new tools - so leaders can see exactly where to upgrade their motion.
Weâll start with a stalled mid-market deal and walk through it like a modern boss fight: whatâs really blocking progress, what signals weâre missing, and where traditional playbooks break down. From there, weâll introduce a practical âloadoutâ for GTM teams:
- A real-time defense system to detect risk and churn signals as they happen
- An AI content writer for context-aware, tailored outreach
- Account-level signals to guide navigation across complex buying groups
- A central analytics hub to assess deal viability and prioritize effort
Weâll close by showing why this integrated, AI-powered strategy consistently wins: faster cycles, higher conversion, and front-line teams equipped to battle (and beat) the modern revenue boss.