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Aparna
Muralidharan
Senior Director of Revenue Operations
Dscout
Aparna is the Senior Director of Revenue Operations at dscout. She has worked at some of New York's hottest startups (Unqork, SecurityScorecard, Medidata Solutions). She has experience building revenue operations from scratch and implementing scalable repeatable processes on GTM teams. She has deep expertise in team building, analytics, compensation, enablement, processes, and systems. Her expertise has empowered startups to triple in headcount and triple in ARR. She lives in Brooklyn with her cocker spaniel mix and her blind beagle. On the weekends, she is a resident DJ at a coffee shop in Bushwick.
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29 January 2026 13:45 - 14:15
AI-accelerated GTM: The revenue warrior loadout
AI is reshaping how revenue teams win, but most go-to-market (GTM) orgs are still playing with last season’s gear. This presentation reframes modern selling as a game world - complete with boss battles, real-time defenses, and powerful new tools - so leaders can see exactly where to upgrade their motion. We’ll start with a stalled mid-market deal and walk through it like a modern boss fight: what’s really blocking progress, what signals we’re missing, and where traditional playbooks break down. From there, we’ll introduce a practical “loadout” for GTM teams: - A real-time defense system to detect risk and churn signals as they happen - An AI content writer for context-aware, tailored outreach - Account-level signals to guide navigation across complex buying groups - A central analytics hub to assess deal viability and prioritize effort We’ll close by showing why this integrated, AI-powered strategy consistently wins: faster cycles, higher conversion, and front-line teams equipped to battle (and beat) the modern revenue boss.