Cristian Rinceanu is Associate Director of Sales Operations for Europe at Illumina, a global leader in genomics, developing innovative DNA sequencing and array-based technologies that empower researchers and clinicians to unlock the power of the genome. With over a decade of experience driving commercial excellence across EMEA, Cristian specializes in optimizing sales operations, pipeline health, and revenue enablement. He’s known for leading high-impact teams, implementing data-driven solutions, and fostering cross-functional partnerships with senior leadership to tackle complex challenges. Cristian holds a Master’s in Business from the University of Economic Studies (Bucharest) and has previously held leadership roles at Unilever.