Laura Sardegna is an accomplished executive leader with extensive experience in sales, go-to-market strategy, and marketing, consistently driving growth and innovation through transformational leadership. Her expertise lies in building C-level relationships and advancing digital media strategies, particularly within the retail, retail media, restaurant, and CPG industries. Previously, as Senior Director of Global Sales Strategy and Operations and Sales Enablement GTM at Reddit, Laura lead a global team in developing and executing sales strategies and scaling comprehensive sales enablement programs. During her tenure at Google, she served as Director of Global Sales Enablement and Activation GTM, where she pioneered AI-leveraged program platforms that significantly grew the global sales pipeline of AI-based solutions by 700% and increased sales productivity by 14%. Her work at Google also included leading retail, restaurant, and CPG industry sales teams, and leading strategy for Google’s retail media network approach, demonstrating her deep understanding of technology adoption and market dynamics. Laura's background also includes leadership roles in retail, brand management and corporate turnaround management consulting, where she advised on strategic and financial restructurings for revenue growth and operational efficiency. She holds an MBA from Kellogg School of Management and a BBA from the University of Michigan Ross School of Business.