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Andrew
Kefford
Global Commercial and Operations Director
Helvar
Andrew’s first sales role was selling books door-to-door in Illinois as a student. This inspired a 30-year career in variety of commercial roles in the technology sector, working his way up through account management and sales roles within Siemens, Honeywell and Vertiv. Now the Global Commercial & Operations Director for Helvar, his journey is testament to the power of listening, learning and collaboration. He believes in true customer centricity and leads with a motivational leadership style. His responsibilities include marketing and operations and his CV reads of transformational commercial and performance change. Growth is in his DNA – both on behalf of the companies he works for and professionally.
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17 April 2024 17:00 - 17:45
Panel: The dynamic duo - Aligning the CRO and CMO to maximize revenue
Marketing generates demand. Sales closes deals. But without alignment, revenue potential is left on the table. Despite having the same ultimate goal—growth—the CRO and CMO often operate in silos, leading to missed opportunities and inefficiencies. So how can these two powerhouse roles work together to maximize revenue? This session will explore the strategies top companies use to create synergy between their CRO and CMO. Attendees will learn how to set shared goals, integrate data-driven insights, and foster collaboration to turn sales and marketing into a unified revenue engine.