17 April 2024 17:00 - 17:45
Panel: The dynamic duo - Aligning the CRO and CMO to maximize revenue
Marketing generates demand. Sales closes deals. But without alignment, revenue potential is left on the table. Despite having the same ultimate goal—growth—the CRO and CMO often operate in silos, leading to missed opportunities and inefficiencies. So how can these two powerhouse roles work together to maximize revenue?
This session will explore the strategies top companies use to create synergy between their CRO and CMO. Attendees will learn how to set shared goals, integrate data-driven insights, and foster collaboration to turn sales and marketing into a unified revenue engine.