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Anjali
Chawla
Head of Strategy and Sales Operations Europe
Nokia
Anjali is an accomplished professional with 22 years of experience in the IT and Telecom sectors, specializing in Revenue Operations, Strategy, and Marketing. Currently, she serves as the Head of Revenue Operations for Nokia's Enterprise business in Europe. In this role, Anjali manages sales and revenue forecasting, budget and headcount planning, while overseeing day-to-day operations. She collaborates closely with the sales, marketing, and finance functions to drive alignment and operational efficiency across the organization. Previously, Anjali led Operations & Execution for Nokia Group’s €12 billion business as part of its Corporate Strategy group. She also spearheaded B2B marketing initiatives for Nokia across India and APAC, driving strategic growth in key markets. Based in Munich, Germany, Anjali holds a Master’s in Business Administration from the Indian School of Business, Hyderabad.
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17 April 2024 17:00 - 17:45
Panel: The dynamic duo - Aligning the CRO and CMO to maximize revenue
Marketing generates demand. Sales closes deals. But without alignment, revenue potential is left on the table. Despite having the same ultimate goal—growth—the CRO and CMO often operate in silos, leading to missed opportunities and inefficiencies. So how can these two powerhouse roles work together to maximize revenue? This session will explore the strategies top companies use to create synergy between their CRO and CMO. Attendees will learn how to set shared goals, integrate data-driven insights, and foster collaboration to turn sales and marketing into a unified revenue engine.