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Carlos
Hernandez
Chief Revenue Officer
Preseem
Carlos Hernandez is a go-to-market and revenue execution advisor who helps B2B teams turn AI from hype into practical, repeatable workflows. He works directly with revenue organizations to fix the fundamentals that AI depends on, clear ICPs, problem-centric messaging, and consistent discovery, so that AI becomes a multiplier instead of a source of noise. Carlos brings an operator’s perspective shaped by leading growth and global expansion in multiple scaleups through to acquisition, including SSIMWAVE (acquired by IMAX), Sandvine (acquired by Procera Networks), and SlipStream Data (acquired by BlackBerry). In his current work, including hands-on GTM execution with Preseem, he focuses on how teams actually adopt AI, simplifying workflows, coaching teams, and building systems that improve pipeline quality and win rates without adding unnecessary complexity. Carlos complements his practical experience with academic work. He teaches entrepreneurship and international business at Toronto Metropolitan University and University of Guelph, and advises student projects in the Queen’s-Cornell Executive MBA.
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29 April 2026 12:45 - 13:15
From AI hype to GTM reality: A playbook
Everyone is talking about AI's potential in sales and marketing. Few are showing you how to actually use it. This session cuts through the noise with a ground-level look at how Preseem is implementing AI-assisted GTM, not as a future vision, but as a working system their team is using today. Carlos Hernandez will walk you through a practical framework for bringing AI into your revenue motion without ripping out your current stack or overwhelming your team. You'll leave with a practical starting point your team can act on immediately: a clear approach to simplifying workflows, coaching your GTM members with AI, and building momentum you can sustain.