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David
Jones
Chief Revenue Officer & GM of Growth Services
Revelone
David brings over 30 years of experience in scaling consumer businesses, creating global brands and rapidly growing revenues through marketing, product and partnerships. Prior to RevelOne, as the EVP of Marketing for Shazam Entertainment, he grew the customer base 8-fold and increased the sales from digital goods by over 10X to $325 million/year, while building a global consumer brand. He has also held several marketing and general management positions at eBay, including as the director of eBay’s U.S. media and entertainment $1 billion+ business. He’s also been the CMO of Whimstay (marketplace for last-minute discount vacation rentals), the Chief Business Officer at the medical device company ApniCure, and the VP of Marketing and Product at Friendster. Previously, he was an associate partner at the management and technology consulting firm of Arthur D. Little. David holds a B.A. from Stanford University in Quantitative Economics.
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17 April 2024 11:15 - 12:00
Panel: The dynamic duo - Aligning the CRO and CMO to maximize revenue
Marketing generates demand. Sales closes deals. But without alignment, revenue potential is left on the table. Despite having the same ultimate goal—growth—the CRO and CMO often operate in silos, leading to missed opportunities and inefficiencies. So how can these two powerhouse roles work together to maximize revenue? This session will explore the strategies top companies use to create synergy between their CRO and CMO. Attendees will learn how to set shared goals, integrate data-driven insights, and foster collaboration to turn sales and marketing into a unified revenue engine.