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Frederik
Crosby
Former Chief Revenue Officer
Trustly
Frederik is a go-to-market executive with a track record of driving growth across enterprises and early-stage start-ups. He has helped companies define their Ideal Client Profile and develop integrated multi-channel solutions, generating over $1 billion in incremental revenue under his leadership. Most recently, Frederik held a leadership role at Trustly, where he played a key role in expanding the company’s market presence. Throughout his career, he has also held leadership positions at Veem, Western Union, eBay, PayPal, and Nium, building and scaling teams that accelerated customer acquisition and lifetime value for consumers, SMBs, and enterprise clients worldwide. He excels at entering new markets with full-funnel strategies that align marketing, sales, and customer success to achieve ambitious goals. Focused on impact, Frederik starts with a mission, builds the metrics, and fosters high-performing, cross-functional teams dedicated to success.
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17 April 2024 19:30 - 20:15
Panel: Confessions of a CRO - The unfiltered truth about scaling revenue
What really goes on behind the scenes of a Chief Revenue Officer’s playbook? From high-stakes boardroom decisions to navigating shifting market dynamics, CROs face constant pressure to drive sustainable growth while aligning teams, optimizing strategies, and adapting to evolving buyer behaviors. In this candid panel discussion, seasoned CROs will share their biggest wins, toughest challenges, and the hard-earned lessons that shaped their leadership approach. Expect real talk, unfiltered insights, and actionable takeaways on what it takes to thrive in one of the most demanding roles in the C-suite. Join us for an open and honest conversation about the realities of being a CRO—and what it truly takes to succeed.