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Frederik
Crosby
Former Chief Revenue Officer
Trustly
Frederik is a go-to-market executive with a track record of driving growth across enterprises and early-stage start-ups. He has helped companies define their Ideal Client Profile and develop integrated multi-channel solutions, generating over $1 billion in incremental revenue under his leadership. Most recently, Frederik held a leadership role at Trustly, where he played a key role in expanding the company’s market presence. Throughout his career, he has also held leadership positions at Veem, Western Union, eBay, PayPal, and Nium, building and scaling teams that accelerated customer acquisition and lifetime value for consumers, SMBs, and enterprise clients worldwide. He excels at entering new markets with full-funnel strategies that align marketing, sales, and customer success to achieve ambitious goals. Focused on impact, Frederik starts with a mission, builds the metrics, and fosters high-performing, cross-functional teams dedicated to success.
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17 April 2024 13:00 - 13:45
The Evolving World of the CRO on the Product-Market Fit Journey
The roles and responsibilities of the CRO do not stay static in early stage companies that are feeling their way to product market fit while expanding revenue in parallel. You have to evolve with your product - starting off part theoriest and explorer, then as the market shapes up a strategist and gambler, before arriving to the end of a conductor of a well optimized revenue engine. We'll talk about the aspects of the role over these stages and how the CRO's skillset and focus needs to adapt as the company's product(s) begins to find its ICP.