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Kristen
Habacht
Chief Executive Officer
Elly
Kristen Habacht is the CEO at Elly.ai, recently moving into a CEO post. Previously, Kristen was Chief Revenue Officer at Typeform, overseeing all revenue-related functions, including marketing and sales. With nearly two decades of experience growing and scaling revenue organizations, Kristen previously served as President and COO at Shogun, scaling product-led growth and raising their Series C. Prior to Shogun, she held leadership positions at Atlassian, running the Americas and APAC enterprise sales team and later building out a new global team. She was also the VP of Sales and the first revenue hire at Trello, leading them through their acquisition by Atlassian. Kristen is a graduate of Bucknell University and sits on the board of GuideCX, Passion.io, and Refined.
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17 April 2024 20:45 - 21:15
The evolution of leadership - The journey from CRO to CEO
Many of today’s successful CEOs have transitioned from the role of Chief Revenue Officer (CRO), bringing with them a wealth of experience in driving revenue growth and shaping business strategy. As the role of the CRO evolves, so does the opportunity to step into broader leadership. Today’s CROs are not just responsible for driving sales; they are increasingly being called upon to lead entire organizations, shaping strategic direction, and ensuring long-term success. But how can a CRO successfully transition into the CEO role? This session will explore the key skills needed to make the leap from CRO to CEO, including leading cross-functional teams, refining strategic vision, and managing organizational change. Attendees will learn how to leverage their revenue-focused expertise to take on broader executive responsibilities, navigate complex business challenges, and drive holistic company growth.