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Michael
Jaeger
Chief Revenue Officer
Productsup
Michael J. Jäger is a seasoned Growth Leader and Revenue Strategist with deep experience in structuring and scaling B2B companies—from fast-growing scale-ups to established mid-market players. With a background as a founder, CRO, Investor and advisor, he has led numerous organizations through complex transformations, always with a strong focus on sustainable revenue growth. Michael's strength lies in his ability to connect strategic vision with operational excellence. Over the years, he has developed a deep understanding of buying behavior across different customer segments, which he leverages to design end-to-end customer journeys that align with how customers actually make decisions. He builds go-to-market engines that are not only efficient but also truly enable people—through clear processes, role clarity, and data-driven collaboration across Marketing, Sales, Customer Success, and Service.

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17 April 2024 13:00 - 13:45
The Evolving World of the CRO on the Product-Market Fit Journey
The roles and responsibilities of the CRO do not stay static in early stage companies that are feeling their way to product market fit while expanding revenue in parallel. You have to evolve with your product - starting off part theoriest and explorer, then as the market shapes up a strategist and gambler, before arriving to the end of a conductor of a well optimized revenue engine. We'll talk about the aspects of the role over these stages and how the CRO's skillset and focus needs to adapt as the company's product(s) begins to find its ICP.