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Benjamin
Roach
Director, Revenue Operations
Optio Incentives
Benjamin builds the revenue engine that lets go-to-market teams scale without chaos. Over 7+ years leading Revenue Operations across B2B SaaS companies, he has partnered with CROs, VPs of Sales, and Marketing leaders to turn strategic ambition into operational reality — driving 40%+ YoY ARR growth, scaling GTM teams across multiple geographies, and building the systems, processes, and forecasting cadence that give executives the clarity to make confident decisions. His edge is sitting at the intersection of strategy and execution. He doesn't just implement tools — he designs the operating model first, then builds the infrastructure to support it. That means aligning sales, marketing, product, and customer success around a shared revenue architecture, owning the data integrity that makes forecasting trustworthy, and leading teams that can move fast without breaking things.
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20 March 2024 11:30 - 12:15
Panel | Getting the C-suite to act on revenue intelligence
Having the data is one thing. Getting leadership to trust it, fund it, and make decisions based on it is another. This panel brings together RevOps leaders who've successfully built C-suite buy-in for revenue intelligence. What they presented, how they framed it, and what finally made leadership take it seriously. Key takeaways: - How to translate revenue intelligence into the metrics and language that resonate with CFOs and CROs - The common mistakes RevOps leaders make when presenting intelligence upward and how to avoid them - How to build a feedback loop where leadership acts on intelligence consistently, not just in a crisis