Benjamin Roach is the Director of Revenue Operations at Optio Incentives, the leading equity compensation platform in Europe, managing over 1,000 equity programs across 100+ countries. With nearly a decade in B2B SaaS and 7+ years in Revenue Operations, Benjamin has built and scaled GTM infrastructure across high-growth companies — through hypergrowth, acquisitions, and everything in between. He specializes in building RevOps functions from scratch, turning messy pipelines into predictable revenue engines, and bridging the gap between data strategy and commercial execution. Benjamin is known for one thing above all else: bringing order to chaos. He finds the real problem behind the ask, and is an active voice in the RevOps community through Wizards of Ops, Pavilion, and SaaSiest. RevOps is the strategic partner every GTM team needs but few actually build. Benjamin builds them — with the same grit it takes to run a ranch and the precision it takes to scale a business.