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Britt
Bowman
Head, Global Business Optimization
ServiceNow
Britt builds operating systems that connect marketing, sales, finance, technology, data, and AI so revenue actually works at scale. During more than a decade at ServiceNow, she led transformation, operations, governance, and GTM initiatives across the business. At various points, her responsibilities included a $50M+ transformation portfolio spanning a 2,000-person global marketing organization, enterprise GTM operating model leadership, AI governance, planning, demand generation, CRM, analytics, and revenue attribution. Britt has also helped shape enterprise AI strategy, investment priorities, governance frameworks, and adoption approaches at scale.
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20 March 2024 14:00 - 14:30
Your pipeline is talking. Are your reps listening?
Most revenue teams have more signal than they're acting on. The problem isn't data. It's that pipeline risk sits in tools nobody checks until a deal goes quiet. This session walks through how to surface risk early and get it to the right rep before the opportunity closes. Key takeaways: - The signals that reliably predict deal risk, and which ones to ignore - A practical workflow for routing pipeline alerts to reps without adding noise to their day - How to measure whether your pipeline intelligence is actually changing rep behaviour