Every revenue team has intent signals now. That was supposed to be the hard part. It wasn't. The hard part is what happens after a buying group lights up, when marketing, sales, finance, and BDR each keep running on their own clock instead of responding together. This isn't another pitch for better detection. It's the operating model for what comes after: who owns the handoff, how functions respond to the same signal without waiting on each other, and what has to change structurally to make that the default. Built from enterprise experience driving a significant increase in conversion across 2,000 marketers and 8,000 sellers. If your signal infrastructure is solid and conversion still isn't moving, this session tells you why. Done right, this work shrinks lead-generated pipeline and converts the highest-value opportunities at a much higher rate. A true buying group model empowers organizations to do less, exceptionally.