This session will explore how a seamless partnership between these two critical areas can lead to increased efficiency, better customer experiences, and substantial business outcomes. Key benefits of attending this chat include: - Unified customer journey: Learn how aligning marketing and sales efforts can create a consistent and compelling customer experience, driving engagement and loyalty. - Improved communication and collaboration: Discover strategies to break down silos, fostering a culture of cooperation and shared objectives between teams. - Enhanced revenue performance: Understand how synchronized strategies enable both teams to maximize their impact, leading to improved lead conversion rates and higher revenue.