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Mo
Miller
Director, Revenue Operations
Rivet
Mo is the Director of Revenue Operations at Rivet. He is an expert at facilitating growth through building professional relationships, keeping clients and salespeople satisfied, and maximizing salespeople's effectiveness within their roles.
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20 March 2024 14:45 - 15:15
Customer segmentation & lead scoring: Bolstering efforts through AI & automation
In this session, we'll explore how cutting-edge technologies can enhance your marketing and sales strategies, ensuring you target the right customers with the right message at the right time. Key benefits you'll gain from this session include: - Precision targeting: Learn how AI-driven segmentation enables you to categorize customers more accurately, refining your approach to meet their specific needs and preferences. - Enhanced lead prioritization: Discover how automated lead scoring can help you identify high-potential prospects, allowing your sales team to focus efforts where they matter most. - Increased efficiency: See how automation streamlines data analysis and decision-making, freeing up valuable time and resources for strategic planning.