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Olga
Traskova
VP, Revenue Operations
Birdeye
With 17 years of experience in marketing and revenue operations, Olga is passionate about creating alignment, partnership, and operational efficiencies between marketing, sales, and revenue. Olga led marketing and revenue operations teams at companies like Saba Software, Cornerstone OnDemand, Tigerconnect and Birdeye. In her current role as the VP of Revenue Operations at Birdeye, she partners with the GTM leadership to hit the revenue target and improve sales and marketing efficiency by enforcing processes, policies, change management protocol, business requirements, and data governance.
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20 March 2024 11:30 - 12:00
Forecasts your CFO will actually believe
The average sales forecast is wrong by 25%. Not because the data doesn't exist, but because it's not being used. This session covers how AI forecasting models work in practice and how to build leadership trust in the outputs. Key takeaways: - The signals AI models use that your current forecast process is missing - How to move from gut-feel calls to a number you can defend in the board meeting - What good looks like: examples from teams who've cut forecast variance significantly