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Ryan
Crawford
Senior Director, Revenue Enablement
AlayaCare
Ryan is an experienced sales and commercialization leader with an entrepreneurial skill set working in the technology industry, specifically within Start-Up & Scaleup stage B2B SaaS products in Business Development & Clients Success. Ryan is skilled in business strategy, commercialization, value engineering, client success and sales leadership. Ryan's energized by identifying patterns, designing solutions to complex problems and unlocking revenue growth opportunities, but feels the most rewarded when the execution hits the outcome target and real change happens.
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20 March 2024 13:00 - 13:45
Panel | GTM alignment through shared revenue intelligence
When sales, marketing, and CS are working from different data, the cracks show up everywhere in missed forecasts, duplicated outreach, and deals that fall over at handoff. This panel brings together ops leaders from across the GTM to dig into what real alignment looks like when it's built on shared revenue intelligence. Key takeaways: - How to build a single source of revenue truth that all three teams actually trust and use - The most common alignment failures and the data problems underneath them - What changes in leadership conversations when your GTM teams are working from the same numbers