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Sam
Sutton
Head, Sales Operations, UK & Emerging Markets
Xero
Sam is the Head of Sales Operations, UK & Emerging Markets at Xero. Previously, Sam was the Director for Revenue Operations at Pearson. There, he created a brand new RevOps function to combine 3 business acquisitions into one holistic GTM operations. Over the last 2 years, Sam has now built the department from the ground up, creating a team consisting of focuses in; analytics and insights, rewards and compensation, tools and platforms and finally enablement.
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20 March 2024 09:00 - 09:45
Panel | The revenue you already have: Protecting and growing NRR
New logo growth gets all the attention. But for most B2B companies, the biggest revenue opportunity is already in the customer base. This panel explores how revenue intelligence applies to the right side of the bowtie, and how to act on expansion and retention signals before it's too late. Key takeaways: - The health score signals that most reliably predict churn and expansion - How CS ops and RevOps can build a shared intelligence layer for post-sale revenue - Real examples of teams using product usage data to identify expansion before CS has to chase it