In a market where customer expectations shift faster than planning cycles, static go-to-market strategies can’t keep pace. The best-performing companies aren’t just planning, they’re adapting in real time, blending data, AI, and cross-functional insight to turn GTM from a once-a-year exercise into a living, breathing growth engine. This session unpacks what it takes to build a truly agile GTM strategy: one that aligns teams around shared goals, uncovers untapped market opportunities, and translates intelligence into action. Learn how leading organizations are redefining GTM planning to drive sharper execution, faster pivots, and measurable revenue impact.