Director of Revenue Operations
Cresta
Chris is a seasoned professional with a wealth of experience in sales operations, business systems, deal desk management, and marketing analytics. He is adept at handling various tools and platforms such as Salesforce.com, Intacct, Zuora, Apttus CPQ, InsightSquared, and more. Chris has a strong background in evaluating deal economics, commercial terms, pricing, and discounting, ensuring a win-win for customers while optimizing revenue, profitability, and compliance.
With a solid educational foundation from the University of California, Santa Barbara, San Jose State University, and UC Berkeley Extension, Chris has honed his skills in sales processes, metric reporting, territory alignment, and training and development of sales and go-to-market teams. He is also proficient in marketing analytics, including Google Analytics, A/B testing, lead generation, lead research, and social media marketing.