Customer meetings are where value is won or lost, yet GTM teams spend countless hours buried in dashboards, CRMs, and spreadsheets just to get ready. The result? Prep fatigue, scattered insights, and not enough time left for what really matters: engaging the customer. In this session, Harsh Sundani and Fidel Rodriguez will share how LinkedIn is embedding Generative AI into daily workflows to turn meeting prep from a time drain into a strategic advantage. You’ll see how AI-powered “customer dossiers” unify CRM data, product usage, sentiment, support history, and external insights into crisp, actionable briefings. Expect real-world examples and practical lessons, including: - The hidden cost of fragmented GTM workflows - How Gen AI simplifies prep and sharpens focus on customer value - Practical use cases across sales, CS, and cross-functional teams - A playbook for getting started without overcomplicating the journey Whether you’re in sales, customer success, or revenue operations, you’ll leave with fresh ideas to save time, improve engagement, and deliver stronger outcomes for your customers.