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Graham
Egan
Senior Sales Operations Analyst
SailPoint
Graham is a seasoned GTM strategist with experience across several areas of Revenue Operations. He focuses on simplicity, efficiency, and clarity as guiding principles to drive business impact and achieve results. Graham plays an integral role in SailPoint’s sales territory planning process and execution, among other strategic initiatives. Prior to joining SailPoint, Graham served as a data and research analyst at Public Financial Management (PFM) and Vista Equity Partners, where he built data tools and solutions to help automate processes and address operational challenges. Graham holds a Bachelor of Arts in Political Science and Mathematics as well as a Master of Public Policy from the University of Virginia. He enjoys adventuring outdoors with his dog, especially at national and Texas state parks.
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20 March 2024 14:00 - 14:30
Sales territory planning - innovative approaches for unlocking potential and driving GTM success
Traditional territory planning often leaves opportunities on the table, relying on outdated assumptions or rigid structures. Innovative approaches to sales territory design combine data, analytics, and strategic insights to maximize coverage, balance workloads, and uncover untapped potential. This session explores how modern revenue teams are rethinking territory planning to drive go-to-market efficiency, accelerate pipeline growth, and empower reps to focus on the right opportunities at the right time, turning smarter territory design into measurable GTM success.