Pricing is one of the highest-leverage—and highest-risk—strategic projects in SaaS. Most companies limit pricing changes to new features or price tweaks, ignoring deeper opportunities to fix systemic problems slowing down the business. In this session, Hazjier Pourkhalkhali, who has led pricing transformations for products generating over $100M in ARR, will share a practical framework for pricing redesigns that drive both revenue and retention. Learn how to navigate internal trade-offs, prioritize limited resources, and implement pricing that improves sales while protecting long-term growth.