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Sheena
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Former Senior Director, Commercial Operations and Strategy
PayPal
Sheena builds and scales revenue-generating ecosystems where partnerships, product, and technology intersect. With nearly two decades at PayPal, Citigroup, American Express, and Goldman Sachs, she has led go-to-market and commercialization efforts that launch products, expand platforms, and drive growth across the payments and fintech landscape. Her track record includes scaling a $30B PayPal payments portfolio by 138% through major enterprise integrations; co-leading Citigroup’s Google Plex digital banking launch for a 131M-user base; and managing American Express’s $10B+ merchant services business, where she launched the Instacart partnership that delivered rapid revenue and market-share gains. Grounded in engineering and strengthened by an MBA from Chicago Booth, Sheena excels at bridging strategy and execution. She leads cross-functional teams to bring new capabilities to market, accelerate adoption, and build what’s next in payments, platforms, and ecosystem partnerships.
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20 March 2024 11:45 - 12:30
Panel: The future of pricing - Utilizing models across industries to drive growth
In today’s rapidly evolving market, pricing is a critical driver of growth and competitive advantage. This panel brings together leaders from across industries to discuss how modern pricing models—ranging from dynamic and value-based approaches to AI-driven strategies—are transforming revenue and margin performance. Hear real-world insights, lessons learned, and practical strategies for turning pricing into a powerful, cross-functional growth engine. (New York, March 2026)