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Rob
Cook
VP of Enterprise Sales EMEA
Salesloft
Rob Cook is the Vice President of EMEA Enterprise & UKI Country Leader at Salesloft. With a strong background in the Enterprise technology space, he brings a wealth of experience from leading companies including Adobe, Oracle, and Dell EMC. Throughout his career, Rob has developed a deep understanding and passion for helping clients transform their business processes and optimize their engagement with customers. His expertise lies in leveraging technology to modernize sales workflows, streamline operations, and drive business growth.Rob is equally dedicated to building high-performance teams and fostering a positive culture within organizations. He takes pride in building long-lasting relationships with both customers and colleagues, recognizing the importance of trust and collaboration in achieving shared goals.
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03 December 2024 11:15 - 11:45
The new mandate for durable revenue growth
Join Rob Cook, VP - Enterprise Sales EMEA, as he walks through "The Great Growth Squeeze." As the economic landscape evolves and B2B buyer behavior shifts, traditional revenue growth strategies face unprecedented challenges. Organisations must transform how they engage with their customers. Join us to discover the five defining requirements for the new Durable Revenue Engagement Model, and how organizations are using this to achieve a performance force multiplier.

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