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Catherine
Cox
Head of Commercial Operations
Form3
Catherine is a seasoned Revenue Operations leader with a proven track record in driving sales excellence and transformation within private equity-backed organizations. She is highly skilled at translating strategic vision into actionable plans that generate long-term value and accelerate growth. With extensive global experience in optimizing sales performance, implementing best practices, and integrating acquisitions, Catherine thrives in managing complex, high-growth environments. Her expertise in optimizing revenue and marketing tech stacks, combined with a practical approach to change management, enables her to drive ambitious growth objectives and deliver impactful results across global markets.
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20 March 2024 09:45 - 10:15
Cross-functional forecast alignment - Bridging sales, RevOps, and finance for predictable growth
Forecasting accuracy is only as strong as the collaboration behind it. Misaligned assumptions between sales, RevOps, and finance can lead to missed targets, wasted resources, and reduced confidence in revenue projections. This session explores practical strategies to align teams around shared data, standardized processes, and clear accountability. Attendees will learn how to implement repeatable frameworks that harmonize input from multiple functions, improve forecast reliability, and drive confident decision-making across the organization. Real-world examples highlight how cross-functional alignment directly impacts growth, operational efficiency, and strategic planning.