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Catherine
Cox
Head of Commercial Operations
Form3
Catherine is a seasoned Revenue Operations leader with a proven track record in driving sales excellence and transformation within private equity-backed organizations. She is highly skilled at translating strategic vision into actionable plans that generate long-term value and accelerate growth. With extensive global experience in optimizing sales performance, implementing best practices, and integrating acquisitions, Catherine thrives in managing complex, high-growth environments. Her expertise in optimizing revenue and marketing tech stacks, combined with a practical approach to change management, enables her to drive ambitious growth objectives and deliver impactful results across global markets.
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20 March 2024 11:15 - 11:45
De-risking the number: Scenario planning tactics every RevOps team needs
At Form3, forecasting isn’t just about predicting bookings or ARR, it’s about understanding how customer growth translates into transaction volumes, platform demand, and the infrastructure required to support it. In a world where payments cannot fail, a forecast needs to be more than a number, it needs to be grounded in multiple, connected data signals. In this session, we’ll share how RevOps and Finance partner to build aligned, multi-dimensional forecasts that go beyond revenue to include transaction volumes, capacity requirements, and operational readiness. We’ll explore how scenario planning helps de-risk the number by increasing confidence in the forecast, triangulating inputs from pipeline, customer behavior, and usage patterns to build a more complete and reliable view of future performance. You’ll learn how to: - Align RevOps and Finance around a single, shared view of performance - Translate revenue forecasts into operational and capacity signals - Strengthen forecast confidence by validating assumptions across multiple data sources - Build scenarios that reflect how customers scale, not just top-down targets - Enable proactive, cross-functional planning across go-to-market, finance, and engineering You’ll leave with a practical framework for moving beyond static forecasts to dynamic, scenario-driven planning, ensuring your forecasts are not just accurate, but robust enough to support growth, scale, and operational excellence.