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Gwendolyn

Doi

Director, Worldwide Sales Strategy & Operations

Adobe

Gwen is Director of Sales Strategy & Operations at Adobe, with over 15 years of experience driving growth across cloud, software, and hardware industries. She leads strategic initiatives and partners with senior executives to deliver data-driven insights and business modeling that fuel sales success. Gwen manages a global team and oversees pipeline forecasting, compensation design, and vendor operations for Adobe’s Digital Media business in the Corporate Segment. A passionate coach and change agent, she thrives on empowering teams, building relationships, and turning complexity into clarity.

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20 March 2024 13:45 - 14:15

Hot takes with Adobe & Oracle: Real-time forecasting using predictive models and live signals

Forecasting doesn’t have to be slow or reactive. In this session, you’ll see how predictive analytics, machine learning, and AI-driven models are transforming RevOps into a forward-looking, real-time function. Learn how organizations are predicting revenue trends before they happen, identifying risk early, and reallocating resources dynamically to optimize performance. With predictive RevOps, some companies have achieved up to 95% forecast accuracy, demonstrating how technology combined with human insight can take revenue planning to an entirely new level.