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Jenny
Lapushner
VP of Revenue Strategy & Operations
Wiley
Jenny is a seasoned leader with a 25-year career spanning sales, marketing, customer success, revenue operations, and sales operations. She has made significant contributions to businesses across various industries, including technology, pharmaceuticals, life sciences, medical devices, publishing, and research and information organizations. Her experience ranges from leading teams at multi-billion-dollar corporations to founding and operating her own boutique consulting firm. Currently, Jenny leads an organization at Wiley focused on transforming revenue strategies and operational frameworks. With deep expertise in customer relationship management and sales strategy, she drives initiatives aimed at enhancing profitability and operational efficiency. Her work emphasizes the development of effective pricing strategies and data-driven sales insights, leading to notable improvements in sales performance and operational effectiveness. Under her leadership, Wiley has implemented innovative solutions to accelerate revenue growth and optimize its RevTech stack. These efforts have streamlined operational processes, increased sales conversions, and empowered sales teams to consistently surpass targets - strengthening Wiley’s position within the knowledge industry.
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20 March 2024 13:45 - 14:15
Fireside chat: Adapting your forecasts when pricing models evolve
Pricing changes everything - including your ability to forecast revenue with confidence. Move from flat-rate to consumption-based pricing, introduce new tiers, or shift discounting strategies, and suddenly, the forecasting models that once worked start to break down. In this fireside chat, revenue and pricing experts will unpack how evolving pricing strategies impact forecasting accuracy, deal predictability, and revenue planning. We’ll explore why traditional forecasting methods struggle to keep up, how to adjust models in real-time, and what leading companies are doing to stay ahead. If your pricing is evolving (or about to), this session will help you future-proof your forecasts before they fall apart.