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Katyusca
Barth
VP of Revenue Operations
Intix
Katyusca is a senior sales operations professional with over 15 years of experience at major international technology and logistics enterprises. She combines strong process orientation with exceptional communication skills to drive revenue performance within a $340 million annual sales pipeline. Katyusca develops automated and efficient process improvement solutions that deliver measurable results, including a 75% acceleration in contract lead time. She equips sales teams with the tools and support needed to enable revenue performance across organisations of 600+ people in more than 200 countries.
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20 March 2024 13:15 - 13:45
Fireside chat: Adapting your forecasts when pricing models evolve
Pricing changes everything - including your ability to forecast revenue with confidence. Move from flat-rate to consumption-based pricing, introduce new tiers, or shift discounting strategies, and suddenly, the forecasting models that once worked start to break down. In this fireside chat, revenue and pricing experts will unpack how evolving pricing strategies impact forecasting accuracy, deal predictability, and revenue planning. We’ll explore why traditional forecasting methods struggle to keep up, how to adjust models in real-time, and what leading companies are doing to stay ahead. If your pricing is evolving (or about to), this session will help you future-proof your forecasts before they fall apart.