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Mark
Dusch
Director of Revenue Operations
Odessa
Mark Dusch is an accomplished Senior Revenue Strategy & Operations Leader at Odessa, where he specializes in go-to-market strategy, analytics, and change management. With a background from the University of Connecticut, Mark leverages data-driven insights to optimize revenue operations and spearhead strategic initiatives.
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20 March 2024 11:15 - 12:00
Panel: Keeping the pipeline clean- Best practices for data integrity and forecast accuracy
Pipeline health and data integrity are critical for accurate forecasting and scalable revenue growth. This interactive panel dives into the challenges of maintaining clean pipeline data and the strategies high-performing organizations use to overcome them. Topics include identifying and correcting data gaps, standardizing practices across sales, RevOps, and finance, and fostering behaviors that reinforce data quality. The session highlights how disciplined pipeline management drives more accurate forecasts, strengthens cross-functional alignment, and provides leaders with the insights needed to make confident, strategic decisions.