Revenue forecasting is more than a numbers exercise it’s a strategic lever for predictable growth. Yet over 60% of organizations struggle with accuracy due to inconsistent methodologies, siloed data, and unclear processes. This session explores the proven forecasting frameworks that high-performing companies rely on from bottoms-up and top-down to hybrid approaches. Attendees will learn how to select the right methodology for their business, standardize processes across teams, and transform raw data into actionable insights that drive confidence and alignment across the organization. Key takeaways: - How to choose the forecasting methodology that fits your business model and growth stage - Strategies to standardize forecasting processes across sales, RevOps, and finance - Practical ways to leverage data and technology to improve forecast accuracy and enable strategic, confident decision-making