As pipeline becomes more complex, the challenge isn’t just generating it - it’s knowing where to focus, how to route it, and how to expand it effectively. Many teams are investing in AI, but are still figuring out how to apply it in a way that actually improves outcomes across the revenue engine. This session explores how teams are using AI to segment accounts more intelligently, route opportunities more effectively, and identify the best paths to expansion. Expect practical examples of how AI is being applied across pipeline and post-sale, and where it’s driving real impact. You’ll learn: - How AI is being used to segment accounts and prioritise the right opportunities - Ways to improve routing across sales, marketing, and customer teams - How teams are identifying expansion opportunities and increasing revenue from existing accounts