Partner with us

Register now

Andrew
Crenshaw
Former Head of GTM Engineering
Andrew Crenshaw is an enterprise architect, engineering leader and AI systems builder with 25+ years of experience designing the systems that fuel go-to-market strategy - enterprise CRM, customer data platforms, behavioral signal systems, and the multi-agent AI architectures now beginning to transform how revenue organizations operate. A generalist who moves fluidly across engineering, product, data, creative and strategy, he is the founder of Lexenne, an AI products company building autonomous agents that apply persistent, compounding intelligence to high-stakes decisions for individuals and organizations. Andrew brings to this conversation the perspective of someone who has built on both sides of the pipeline challenge: the signal and intent infrastructure that surfaces and qualifies buyers earlier, and the data and organizational architecture that determines whether teams can actually act on what those signals reveal. His view: most pipeline problems are data trust and alignment problems in disguise - and AI, applied with the right governance model, can address both.
Button
29 January 2026 16:30 - 17:00
Fireside chat: How GTM structure and ownership impact conversion
Pipeline doesn’t just come down to activity or channels - it’s shaped by how your go-to-market teams are structured and how clearly ownership is defined. When roles are unclear, teams operate in silos, and handoffs break down, pipeline quality and conversion quickly suffer. In this fireside chat, we’ll explore how leading organisations are rethinking GTM structure, ownership, and alignment to improve pipeline performance. From defining clear responsibilities to designing around the customer journey, this conversation will unpack what it takes to build a more connected, effective revenue engine. You’ll learn: - How GTM structure influences pipeline quality and conversion - Where ownership typically breaks down across teams - How to improve alignment and accountability across the revenue engine