Launching campaigns is easy. Turning them into meaningful pipeline, and measurable impact, is where most teams struggle. In this session, we’ll explore how to design and execute targeted sales campaigns that drive both net new pipeline and accelerate existing opportunities. From building a repeatable campaign blueprint to aligning digital marketing and sales execution, you’ll learn how to move beyond activity and focus on what actually drives results. You’ll learn: - How to build and scale targeted campaigns that generate and progress pipeline - How to connect digital marketing and sales execution for better outcomes - What separates campaigns that create activity from those that drive real impact