Execution issues rarely come down to effort - they’re usually a reflection of how your GTM teams are structured and how clearly ownership is defined. When roles are unclear, teams operate in silos, handoffs break down, and deal momentum slows. In this panel, we’ll explore how leading organizations are rethinking GTM structure, ownership, and alignment to improve execution. From defining clear responsibilities to designing around the customer journey, we’ll unpack what it takes to build a more connected and effective revenue engine. You’ll learn: - How GTM structure impacts execution and deal progression - Where ownership typically breaks down across teams - How to improve alignment and accountability across the revenue engine