Pipeline doesn’t just come down to activity or channels - it’s shaped by how your go-to-market teams are structured and how clearly ownership is defined. When roles are unclear, teams operate in silos, and handoffs break down, pipeline quality and conversion quickly suffer. In this fireside chat, we’ll explore how leading organisations are rethinking GTM structure, ownership, and alignment to improve pipeline performance. From defining clear responsibilities to designing around the customer journey, this conversation will unpack what it takes to build a more connected, effective revenue engine. You’ll learn: - How GTM structure influences pipeline quality and conversion - Where ownership typically breaks down across teams - How to improve alignment and accountability across the revenue engine