Pipeline has become harder to build, harder to trust, and harder to convert. More activity isn’t solving the problem, and many teams are still figuring out what’s actually driving results in today’s AI-led market. This panel brings together revenue, enablement, and growth leaders to share what’s genuinely working right now - from outbound and signals to prioritisation and qualification. Expect a practical discussion focused on real examples, lessons learned, and the changes teams are making to improve pipeline quality and conversion. You’ll learn: - Where teams are seeing the biggest impact in pipeline generation today - What’s changed in how pipeline is built, prioritised, and qualified - What’s no longer working, and where teams are shifting their focus