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Sarah
Fricke
VP of Revenue Enablement
RingCentral
Make my life a story worth telling!" Sarah has always been an avid adventure-driven person. Sarah faces all life adventures with this same audacious spirit and loves helping those around her succeed – team members, clients, colleagues and partners. She does this by being inquisitive, listening, and leveraging data to help make informed business decisions. In Sarah's professional life she works for RingCentral advising senior leadership on the GTM direction for revenue to drive business and AI evolutions across each role in the customer journey. Before RingCentral, Sarah ran operations and sales teams at Gartner, TrackMaven, Atlantic Media, and Vorsight.
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29 January 2026 16:00 - 16:45
Panel: How teams are actually moving deals forward
Building pipeline isn’t the problem, building pipeline that actually converts is. With more data, more tools, and more noise than ever, teams are finding it harder to identify what’s real, what’s worth pursuing, and what will actually progress. This panel brings together revenue, enablement, and growth leaders to share what’s genuinely working right now, from outbound and signals to prioritization and qualification. Expect a practical discussion focused on real examples, lessons learned, and the changes teams are making to improve deal quality and progression. You’ll learn: - Where teams are seeing the biggest impact in generating high-quality opportunities - What’s changed in how teams prioritize and qualify deals - What’s no longer working and where teams are shifting their focus