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Allison
Metcalfe
Chief Revenue Officer
Zenoti
Allison is a senior executive leader with proven track-record of scaling highly-successful B2B enterprise SaaS and Consumption businesses from zero to $500 million in revenue across multiple functions including Customer Success/Experience, Sales, General Management, Go-to-Market Strategy, and Operations. She has a history of developing customer centric and metric driven go to market strategies and execution for multi-product, international portfolios that consistently hit revenue growth and margin objectives. Allison is known as an inspiring and action-oriented leader with ability to rapid innovation and transformation of talent, operations, technology adoption and strategy.
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29 April 2026 13:30 - 14:00
Fireside chat: How CROs align the C-Suite
Revenue doesn’t live in the sales org anymore. CROs have to align marketing, product, finance, and customer success around one go-to-market plan, and do it under intense growth and efficiency expectations. In this panel, leaders share how they turn C-suite alignment from a slide into actual behavior and results. In this session, you will: - See how CROs align sales, marketing, product, CS, and finance around one revenue narrative - Hear how leaders handle conflicting priorities and negotiate trade-offs across the C-suite - Leave with practical tactics to turn “alignment” into better execution, faster decisions, and real growth