AI only works as well as the CRM and data underneath it. Many CROs are piling on AI tools while struggling with low CRM adoption, dirty data, and a bloated tech stack. This session focuses on how revenue leaders are using AI inside their CRM and core systems to drive real improvements in productivity, forecast accuracy, and deal execution, without adding more noise for sellers. In this session, you will: - See how CROs embed AI directly into CRM workflows to boost seller productivity and data quality - Hear how leaders rationalize their revenue tech stack - what they cut, what they keep, and what AI they actually roll out - Take away a simple checklist to improve CRM adoption, clean up data, and make AI outputs reliable enough for board-level reporting