Everyone is talking about AI's potential in sales and marketing. Few are showing you how to actually use it. This session cuts through the noise with a ground-level look at how Preseem is implementing AI-assisted GTM, not as a future vision, but as a working system their team is using today. Carlos Hernandez will walk you through a practical framework for bringing AI into your revenue motion without ripping out your current stack or overwhelming your team. You'll leave with a practical starting point your team can act on immediately: a clear approach to simplifying workflows, coaching your GTM members with AI, and building momentum you can sustain.