Julie Gelbs is a dynamic enterprise sales leader and former broadcast journalist, known for blending strategic vision with storytelling to drive transformation across Adobe’s largest global accounts. She leads strategic initiatives for Adobe’s Digital Media business, partnering with Fortune 500 enterprises to drive digital transformation and unlock long-term value. With a foundation in storytelling and a proven track record in enterprise sales leadership, she blends creativity with operational rigor to deliver measurable impact. As a trusted advisor, Julie works closely with executive stakeholders to streamline success, resolve challenges proactively, and reduce escalation paths. Internally, she is known for building high-performing teams, mentoring emerging leaders, and consistently exceeding growth targets. Julie is a multi-year Platinum Club honoree, recognized for top performance and leadership excellence across Adobe’s enterprise business. She is also a frequent speaker at Adobe leadership forums and a passionate advocate for diversity in tech, mentoring through Girls Who Code. She began her career as a broadcast reporter, honing her ability to craft compelling narratives and connect with diverse audiences. She later led sales and business development efforts in the media industry, scaling teams and expanding markets across the East Coast. Her entrepreneurial mindset and industry expertise continue to shape her executive leadership today.