Revenue outcomes start with talent you can trust. This session gives CROs a repeatable system to raise the hiring bar and keep top performers across startup to enterprise contexts. Learn to define role outcomes and competencies, run structured interviews with simulations, and use data to avoid mis-hires. Build retention into the operating model: compelling value prop, clear paths, manager coaching habits, focused comp, and onboarding that shortens ramp and cuts regretted attrition. Leave with benchmarks, templates, and a 90-day plan to upgrade team quality and stability - despite tight markets and rising targets. Takeaways - Implement a competency-based hiring system with scorecards, structured interviews, and simulations. - Cut ramp and early attrition via a 30/60/90 onboarding plan and weekly manager coaching. - Stand up a retention model: early-warning signals, clear career paths, and behavior-aligned comp.