Partner with us

Get your ticket

Mark
Crager
Chief Revenue Officer
Flow Networks
For the last three years, Mark has been filling the role of Chief Revenue Officer for Flow Networks. Flow is an engagement platform that interacts with cardholder at the point of purchase to suggest the next best activity. Prior to Flow, Mark held several executive management roles at Visa Inc. working with merchants and financial institutions. He successfully launched a variety of P2P, prepaid, mobile and e-commerce products and platforms. Prior to Visa, Mark’s experience also includes expanding the video game business with Sony and launching new divisions in Consumer Packaged Goods for Nestle and Johnson & Johnson. He received his Bachelor of Science in Marketing from California State University at Chico. Mark is a Board Advisor with StartX, the Stanford University incubator for fintech startups and a Mentor at Plug and Play, the innovation accelerator headquartered in Sunnyvale, CA. Mark is also Vice President of the Board at Silverado Country Club in Napa, CA.
Button
29 April 2026 10:45 - 11:30
Panel discussion: Winning the quarter without sacrificing the future
Every quarter brings pressure to close, but sustainable growth demands choices that compound. This session helps CROs reconcile immediate targets with the company’s multi-year plan. We’ll show how to translate the growth thesis into day-to-day tradeoffs - capacity split across segments and motions, which deals to pursue or pass, how much to discount, and what to fund now versus stage for later. Learn to align sales, marketing, CS, and product so near-term plays steadily build the future engine: ICP focus, expansion paths, and scalable coverage. You’ll leave with a simple revenue portfolio model and practical criteria to guide weekly decisions. Takeaways - Allocate capacity using a 70-20-10 split across core, growth bets, and future bets. - Use deal criteria - ICP fit, expansion potential, and payback - to protect long-term value. - Synchronize Sales, Marketing, and CS investments so quarterly activity builds multi-year pipeline.