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Myisha

Procter

Chief Revenue Officer

Institute for Integrative Nutrition

Myisha C. Procter is a revenue-focused executive, speaker, and wellness advocate who blends strategy with soul. As Chief Revenue Officer and Head of Marketing at the Institute for Integrative Nutrition, she oversees sales, marketing, customer care, and alumni engagement leading digital transformation with a focus on AI integration, operational optimization, and organizational change management. With 15+ years in beauty, wellness, and e-commerce, Myisha has driven growth at brands such as Sephora, Rodan + Fields, and Custom Ink, and advises emerging companies in CPG, wellness, and beauty. She was awarded special recognition from the Chicago Police Department for launching and supporting the STARS program, mentoring and empowering local youth to make positive, purpose-driven decisions. Known as “The Sequin Unicorn” for her authentic leadership and creative spark, Myisha is passionate about helping teams and customers thrive in a rapidly evolving marketplace.

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29 April 2026 14:15 - 14:45

Fireside chat: Modern hiring and retention that scales

Revenue outcomes start with talent you can trust. This session gives CROs a repeatable system to raise the hiring bar and keep top performers across startup to enterprise contexts. Learn to define role outcomes and competencies, run structured interviews with simulations, and use data to avoid mis-hires. Build retention into the operating model: compelling value prop, clear paths, manager coaching habits, focused comp, and onboarding that shortens ramp and cuts regretted attrition. Leave with benchmarks, templates, and a 90-day plan to upgrade team quality and stability - despite tight markets and rising targets. Takeaways - Implement a competency-based hiring system with scorecards, structured interviews, and simulations. - Cut ramp and early attrition via a 30/60/90 onboarding plan and weekly manager coaching. - Stand up a retention model: early-warning signals, clear career paths, and behavior-aligned comp.