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Myisha
Procter
Chief Revenue Officer
Institute for Integrative Nutrition
Myisha C. Procter is a revenue-focused executive, speaker, and wellness advocate who blends strategy with soul. As Chief Revenue Officer and Head of Marketing at the Institute for Integrative Nutrition, she oversees sales, marketing, customer care, and alumni engagement leading digital transformation with a focus on AI integration, operational optimization, and organizational change management. With 15+ years in beauty, wellness, and e-commerce, Myisha has driven growth at brands such as Sephora, Rodan + Fields, and Custom Ink, and advises emerging companies in CPG, wellness, and beauty. She was awarded special recognition from the Chicago Police Department for launching and supporting the STARS program, mentoring and empowering local youth to make positive, purpose-driven decisions. Known as “The Sequin Unicorn” for her authentic leadership and creative spark, Myisha is passionate about helping teams and customers thrive in a rapidly evolving marketplace.
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29 April 2026 10:45 - 11:30
Panel discussion: Winning the quarter without sacrificing the future
Every quarter brings pressure to close, but sustainable growth demands choices that compound. This session helps CROs reconcile immediate targets with the company’s multi-year plan. We’ll show how to translate the growth thesis into day-to-day tradeoffs - capacity split across segments and motions, which deals to pursue or pass, how much to discount, and what to fund now versus stage for later. Learn to align sales, marketing, CS, and product so near-term plays steadily build the future engine: ICP focus, expansion paths, and scalable coverage. You’ll leave with a simple revenue portfolio model and practical criteria to guide weekly decisions. Takeaways - Allocate capacity using a 70-20-10 split across core, growth bets, and future bets. - Use deal criteria - ICP fit, expansion potential, and payback - to protect long-term value. - Synchronize Sales, Marketing, and CS investments so quarterly activity builds multi-year pipeline.