Revenue doesn’t live in the sales org anymore. CROs have to align marketing, product, finance, and customer success around one go-to-market plan, and do it under intense growth and efficiency expectations. In this panel, leaders share how they turn C-suite alignment from a slide into actual behavior and results. In this session, you will: - See how CROs align sales, marketing, product, CS, and finance around one revenue narrative - Hear how leaders handle conflicting priorities and negotiate trade-offs across the C-suite - Leave with practical tactics to turn “alignment” into better execution, faster decisions, and real growth